October 8, 2016

Our Story

Our passion is to help people look beyond the headlines, understand and

explore what Pakistan has to offer…

Our journey into the entrepreneurial world started in 2005, almost a decade after working in the corporate world…

The seed were sown during our discussion with Avery Dennison Singapore about the way forward for them in Pakistan. At the time, working for 3M, the realization dawned that it was an opportunity not just to switch ships but to start a new journey – so “Fiwthdimension” was born with the vision to help companies like Avery Dennison Singapore understand and develop their market beyond what a simple distribution channel could, without having to put in the legal infrastructure in the shape of a subsidiary.

Fiwthdimension, a play on words by incorporating a “w” to represent a personal touch, is an embodiment of our believe that at times we need to look at things from a different perspective, a different dimension to understand and mark out the path to success..

Today, and what a coincidence, again as a result of a discussion this time about the lack of quality branded sports products at affordable prices, we embark on another journey – establish a trading house, “WiN Associates“, that invites you to come “win with us“…

Now you, between Fiwthdimension and WiN Associates, are well covered to expand your business in Pakistan.